The Challenge


What do you do when an economic downturn, coupled with changes in consumer preferences and behavior, threatens your bottom line profits? For the CEO & team of CapitaMalls Asia, it meant engaging NBDA for eight different projects in total, starting with defining the future role of Raffles City Mall.

Over the years, team NBDA has worked on over eight unique projects, including Plaza Singapura, Jcube, Westgate and a service design innovation project for their Office properties in Singapore.

Services Provided

  • Market research and consumer insights
  • Brand DNA definition
  • Innovation themes & roadmap
  • Tenant mix
  • Service design